Watch the Employer Branding Webinar Replay
Webinar Overview
Struggling to stay in control of your employer brand?
In this expert-led webinar, we explore how HR leaders and employers can take control of their employer brand from quick wins to long-term strategies that boost talent attraction, retention, and reputation.
Whether you’re navigating talent shortages or trying to scale sustainably, this session is packed with actionable insights from employer branding specialists, talent leaders, and HR strategists.
Webinar Timeline: Employer Brand Strategies by Segment
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00:00 – Introduction & Welcome
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01:11 – Agenda & Speaker Overview
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04:30 – Segment 1: Something Free
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12:36 – Segment 2: Something Quick
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21:03 – Segment 3: Something Slow
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31:09 – Segment 4: Something With a Cost
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38:48 – Q&A Session
With Special Guests:
- Brendan Ring, Chief People Officer at Otonomee
- Gillian Horan, Founder The Pudding
- Kevin Brennan, National Account Manager Indeed
Key Takeaways on Managing Employer Brand Effectively
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Learn how to define and communicate a compelling Employee Value Proposition (EVP)
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Discover low-cost ways to build brand presence across job boards and social media
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Understand how branding impacts offer acceptance and retention rates
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Explore common mistakes HR teams make in employer branding and how to avoid them
Related Resources
Practical strategies. Real-world insights. Actionable takeaways.
No-cost quick wins to elevate your brand perception immediately
Low-investment tools and tactics that deliver measurable results
Long-term strategies to build a sustainable employer brand that attracts and retains top talent
Effective employer branding directly impacts both hiring outcomes and retention rates and it’s no longer optional. This guide is designed for HR leaders, Talent Acquisition professionals, and C-suite decision-makers who want to take practical steps that deliver results.
We hope you find this resource useful.
Meet the Employer Branding Panel
Brendan is the Chief People Officer at Otonomee, Brendan leads all HR initiatives to embed a scalable, remote-first operating model. With over a decade of experience in human resources, he brings deep expertise in talent strategy, organisational culture, and business growth.
Prior to Otonomee, Brendan was a key member of the leadership team at Voxpro, where he helped scale the company from a local operation to a global organisation of over 6,000 employees across the US, Europe, and Asia. He has supported the growth of some of the world’s most recognisable brands, with a proven track record in acquisitions, geographic expansion, employee engagement, and leadership development.
Brendan’s perspective sits at the intersection of people, performance, and strategic growth making him a powerful voice in the conversation around the future of work.
Gillian is an adviser, entrepreneur, author, and C-suite strategist with deep expertise in building brand equity through culture, clear purpose, and strategic alignment. Shortlisted for the IMAGE Businesswoman of the Year Awards (2019) and the WMB Female Entrepreneur Award (2022), she is recognised for driving impactful organisational transformation.
Under Gillian’s leadership, The Pudding focuses on building strong brand equity to drive business growth and meaningful transformation. Gillian serves on multiple boards, advising on the strategic role of brand equity in driving performance, preference, and long-term business value.
Passionate about the transformative potential of artificial intelligence, Gillian actively explores how AI shapes brand strategy and why it is essential for boards to strategically integrate AI into their business outlook.
Kevin currently leads strategic initiatives in the Irish market as part of the NAM team at Indeed, helping businesses connect with top talent through data-driven hiring solutions.
Passionate about creating opportunities, optimising processes, and supporting businesses in achieving their hiring goals. Kevin is always open to networking and discussing innovative ways to drive recruitment success.
Ready to Strengthen Your Employer Brand?
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